Vice Pro Plus Review: Tour Performance for Less
Published October 12, 2026
The Vice Pro Plus is a premium four-piece urethane-covered golf ball designed for players with faster swing speeds. It offers tour-level performance and high spin at a lower price point due to a direct-to-consumer business model.
Finding a golf ball that balances elite performance with a reasonable price tag has long been a challenge for the average player. For years, the market was dominated by a few major brands that commanded premium prices for their tour-grade urethane balls. However, the landscape shifted when Vice Golf entered the scene, challenging the status quo by utilizing a direct-to-consumer business model to cut out the middleman. Their flagship offering for high-performance players, the Vice Pro Plus, aims to provide the same technical advantages as the most expensive balls on the market without the typical retail markup.
Premium Performance on a Budget
The philosophy behind the Vice Pro Plus is simple: tour-level quality should not be reserved only for those willing to pay the highest premium. By focusing on direct sales, Vice has been able to invest heavily in the materials and construction of their balls while keeping the cost accessible. While they started as an online-only disruptor, the company has recently begun expanding into green grass retailers and pro shops to reach more golfers in person.
As a team based in Oregon, we have noticed the growing trend of direct-to-consumer gear in our local community. However, we could not verify specific Oregon-based retail availability from the provided research, so most of our local players still rely on the online store to stock up on their dozens.
Technical Specifications of the Vice Pro Plus
To understand why this ball performs the way it does, we have to look at the internal architecture. The Vice Pro Plus is not a basic distance ball; it is a sophisticated piece of equipment designed for a specific type of athlete.
| Specification | Detail |
|---|---|
| Construction | 4-Piece |
| Cover Material | Cast Urethane |
| Target Audience | Fast Swing Speeds |
| Feel | Firm and Responsive |
| Primary Goal | Tour-Level Performance & High Spin |
The four-piece construction is critical here. By adding an extra layer compared to standard three-piece balls, Vice can better manage the transition between the high-energy core and the soft urethane cover. This allows the ball to maintain high velocity off the driver while still providing the necessary friction for stopping power on the greens.
On-Course Performance and Feel
Taking the Vice Pro Plus out for a full round reveals a ball that is confident and assertive. One of the first things a player notices is the acoustic feedback. At impact, the ball produces a distinct tock sound that signals a clean, powerful strike. This is a far cry from the dull thud of lower-end distance balls.
In terms of feel, the ball sits firmly on the firmer end of the spectrum. While the standard Vice Pro offers a more middle-of-the-road feel, the Pro Plus is designed to resist over-compressing for those with high swing speeds. This responsiveness provides excellent feedback on strike quality; you know exactly where on the face you hit the ball based on the vibration and sound returned to your hands.
Consistency is where many budget-friendly balls fail, but the Pro Plus holds its own. Whether hitting a long iron or a fairway wood, the ball flight remains stable. For the high-speed player, this means less dispersion and more confidence when attacking a tight pin.
Short Game and Wedge Spin
A premium ball is only as good as its performance within 100 yards. The Vice Pro Plus utilizes an extra-thin cast urethane cover, which is the gold standard for spin. Urethane allows the grooves of a wedge to “bite” into the cover, creating the backspin necessary to stop the ball quickly on firm greens.
Testing data supports the real-world feel, showing that the wedge spin of this ball is within 5% of the industry leader. During wedge testing, the ball showed impressive consistency with no unexpected results or “flyers,” which addresses common concerns regarding quality control in smaller manufacturing operations. Whether you are hitting a high flop shot or a low-spinning bump-and-run, the ball reacts predictably, allowing you to trust your distance control.
Vice Pro Plus vs. The Competition
When compared to the giants of the industry, such as the Titleist Pro V1 or Taylor Made’s tour offerings, the Vice Pro Plus holds its own in almost every performance category. The primary differences are found in the pricing model and the specific feel preference.
- Price: The Vice Pro Plus is significantly more affordable than the Pro V1, primarily because it avoids the retail overhead of big-box stores.
- Construction: Like the top-tier competitors, it uses a multi-piece build and a urethane cover, ensuring it doesn’t sacrifice quality for cost.
- Performance: While the Pro V1 is often seen as the benchmark for versatility, the Vice Pro Plus provides a similarly high-spin experience that is nearly indistinguishable to the average low-handicapper.
Pros and Cons
No piece of equipment is perfect for every golfer. The Vice Pro Plus is a specialized tool, and its strengths are also where some players might find a drawback.
Pros
- Exceptional value for a tour-grade urethane ball.
- High spin rates on approach shots and around the green.
- Strong consistency and quality control across different batches.
- Responsive feedback and a satisfying sound at impact.
Cons
- The firmer feel may be too stiff for golfers with slower swing speeds.
- Primarily available online, making it harder to “try before you buy” compared to retail brands.
Final Verdict: Who Should Buy This Ball?
The Vice Pro Plus is a home run for the fast-swinging golfer who is tired of paying a premium for a brand name. It delivers the distance, spin, and feel required for competitive play while respecting the player’s wallet. If you have a high swing speed and prefer a firmer, more responsive ball, this is an easy recommendation.
For those looking to round out their gear, pairing a high-performance ball with the right tools is key. We suggest checking out our Odyssey White Hot OG Putter Review to ensure your short game is as dialed in as your ball choice, or our Garmin Approach S70 GPS Watch Review for better course management.
While MSRP varies based on the quantity purchased (with larger bundles offering deeper discounts), the value proposition remains unmatched. The best way to try the ball is through the Vice online store, where they often offer sample packs or tiered pricing for those transitioning from traditional tour balls.
Frequently Asked Questions
Who is the Vice Pro Plus designed for?
It is Vice Golf’s top-tier ball specifically designed for players with faster swing speeds who want tour-level performance.
How does the feel of the Vice Pro Plus compare to the Vice Pro?
The Vice Pro Plus has a firmer, more solid feel and a responsive ‘tock’ sound at impact, whereas the Vice Pro sits in the middle of the feel spectrum.
Does the Vice Pro Plus provide enough spin for the short game?
Yes, it uses an extra-thin cast urethane cover for maximum feel and short game spin, with wedge spin testing within 5% of the top-selling ball in golf.
Sources
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